Advertise on PDX Auditions
Do you want to get your product, service, or store get in front of Portland's performing arts community? And, you know, actually be seen?
Advertising on PDX Auditions makes too much damn sense: it's hyper-local, affordable, and readers are already jazzed to be on the site (actors LOVE auditions). What's more, they'll know you're supporting the Portland-area theatre industry, and you can bet that'll translate to loyalty and enthusiasm for your brand.
Looking for demographic data? We don't have it! Yet. But all the stereotypes and assumptions probably hold true...
- Probably 60% female, 35% male, 5% non-binary
- Probably 50% homosexual, 40% heterosexual, 10% bisexual/pansexual
- Probably 90% liberal, 10% conservative
- Probably 45% White, 25% Black, 15% Latinx, 15% Asian
- Probably 75% Bachelor's degree, 15% high school diploma, 10% Master's degree
- Probably 60% non-parents/caregivers, 40% parents/caregivers
- Probably 75% Portland-raised, 25% transplants
- Probably 45% age 35–55, 40% under age 35, 15% age 55+
Is that wild speculation? Of course it is. But don't miss the forest for the trees: all of us love the smell of books, get transfixed by baby ducks, don't understand why black jelly beans are a thing, and have a hard time thinking of any other place as home.
Basically, we're more alike than we are different. And we tip extremely well.
Contact Christopher Kehoe at firstname.lastname@example.org to learn more.
- Advertisements should be built 1000 pixels wide by 175 pixels tall, and not exceed 100 kilobytes.
- Advertisements accepted in either .png or .jpg format.
- Advertisements will scale smaller as the browser window narrows.
- Advertisements will not be viewable on mobile devices.
Some unsolicited advice:
- Nobody wants to read ads. People want to see ads, be tickled by ads, fall in love with ads, just not read them. If I can count over 15 words, you're doing something wrong.
- I'm outside the "target demographic" for fish food (to take an example), but I will still linger on and remember a well-made fish food ad. Be less concerned with nailing a target audience and spend more time making your ad funny, beautiful, daring, elemental, clean, etc.
- .png and .jpg can be largely interchangeable, but let's do a little better. If you're only rolling with graphic elements (type, gradients, vector shapes), .png is going to make you, me, and the internet happy. As soon as a photo enters the mix (even if you've run it through Photoshop and even if you have all that graphic junk in there), you've crossed over into .jpg land. I don't make the rules; I just write snarky bullet-points about them.
- If your ad looks a little fuzzy at 1000x175, keep an eye on the resolution when you export. Some programs still default to exporting at 72 ppi, while modern screens can output over 200 ppi. As a rule of thumb, 144 ppi is a nice balance between resolution clarity and file weight.
- I'm giving you the best maxim on advertising I ever read: "reward the public with your advertising, don't punish them." You're welcome.
- No, you can't have a moving .gif. See above.